A humanistic approach Each individual who is covered in the basic needs of health, security, education, housing, respect, liberty and access to information, has potentially something unique to contribute to Humankind, Society and the World. Individuals become who they are through being able to produce added value in the support of the realization of a noble purpose in one or another economic system. That added value creation is at its best when congruent with personal passion, experience, life principles and values.
We believe that the HuMan is good and that the HuMan has enormous potential at the service of others.
The new economic paradigm & shared value approach The neo-liberal ultra competition and the Milton Friedman approach to doing business for business without boundaries are replaced by the principles of a sustainable, restorative, regenerative economy, where the focus on the collective replaces the egocentric and purely individual. A rapidly increasing number of enterprises – from very small to large conglomerates, on all the continents ! – are shifting their strategies to focusing on how to create economic value in a way that also creates value for society and Humankind, by addressing its needs and challenges, by solving the world’s problems. Business must reconnect company success with social progress. The competitiveness of a company and the health of the communities around it are mutually dependent.
The conscious capitalist approach Capitalism and entrepreneurship can be a force for good, under the condition that enterprises compete not to be the best in the world but the best for the world. We believe that the basis of doing business is by integrating the four tenets of conscious capitalism: have a noble purpose, align all stakeholders’ interests on the collective realization of that noble purpose, become conscious leaders and build a conscious organizational culture. From an amoral culture of short-term self-interest, profit maximization, shareholder value emphasis, isolationist thinking, disregarding long-term consequences, to a value-based business culture that focuses on the accumulation of ‘spiritual capital’, benefiting all the stakeholders, including the human race and the planet.
The systemic intelligence & organizational dynamics approach An organization has much more than just a balance sheet, a strategy, products or services and people. Each organization has a source, a noble purpose and an intrinsic dynamic that is connected to the time the organization was created. Organizations carry the patterns of its founders and the history wherein they were founded. Each part of the organization belongs to the system and needs visibility. What belongs to the systemic dynamic of the organization can not be discarded by the leaders. The incredible strength of organizational intelligence is what needs to be revealed in any noble purpose, strategy or cultural transformation effort.
The integral (Buddhist) philosophy Very closely related to systemic thinking, the need for balance between the IT (the material), the WE (the interpersonal, the collective, the collaborative) and the I (the personal) and the balance between the physical, mental, emotional and spiritual bodies of organizations are key for their future achievement, performance, success and relevance in and for society and Humankind.
We work in all our interventions with what we consider as essential organizational wisdom, and give a place to the heart of the organization, as our believe is that the heart, the ‘soft’, drives the ‘hard’.