The blog of noble purpose
The Book of Noble Purpose is distinguished by the depth in which the theme of meaning in organizations is elaborated and the daring, but accessible style. – 20/10/2020
Why do you do what you do? What does your organization stand for? What noble purpose do you want to achieve with your organization? Olivier Onghena-’t Hooft not only wants to inspire companies to find that ‘higher goal’, but also to guide them towards more sustainable and meaningful business operations. read more
I am only really impressed by growth when I see how small the collateral damage is. – 15/10/2020
Every entrepreneur strives for a contribution to society and good profit margins – read: earn good money. But ‘good’ can also mean ‘without harming the world or society’. If we abandon profit maximization, companies will become the driver for change in the world. read more
Shifting leadership focus in the post Covid-19 era from KPI’s to CPI’s. – 19/06/2020
Because of the massive move from office to home office due to the global Corona pandemic, leaders will have to massively shift from KPI-management to CPI-leadership if they want their teams to survive and their people to remain engaged. read more
More economic growth or growing better together? – 24/04/2020
In my recently published book, ‘The Book of Noble Purpose’, I describe in the last chapter (A World of Noble Purpose) how we as human species will suffer big time from our own short term thinking and unconsciousness, from irresponsible political leaders who are more concerned about their next reelection than the next generations, from the unacceptable inequalities between the uber-rich-have-alls and total-poor-have-nots, from the disconnection from ourselves, what is truly essential for us and what will help us increase our joy in Life. Therefore we have to get our act together. read more
Welcome address by publisher Niels Janssens. – 11/12/2019
On the occasion of The Book of Noble Purpose launch, publisher Niels Janssens from LannooCampus, gave the following speech: read more
“There is nothing nearer or dearer to my heart than leadership,” says Hilton’s chief executive – 03/10/2019
I welcome the fact that an increasing number of leaders recognise the positive effects of having a noble purpose and that media pick that up. Interesting FT article about Hilton CEO Chris Nassetta’s view on leadership and purpose. read more
A purpose, or a marketing slogan? – 02/10/2019
Dear Dirk, I’d love to understand better how « empower people to snack right » is a purpose and not ‘just’ a marketing slogan … And also understand what purpose means for you and Mondelez International. read more
Bit by bit, I’m getting there – 24/09/2019
December 11th is the official launch of my first book read more
The need of Noble Purpose in a digitalizing world – 22/01/2019
January 15th I was invited by CIONET, the global network of CIO’s and CTO’s, to give a keynote on the need for noble purpose in a digitalizing world. 120 digital leaders came to listen at the Atomium. read more
The importance of purpose – 22/09/2017
Noble purpose is probably the most revolutionary concept in modern (economic) times! And yet it is as old as Mankind, because noble purpose has almost always been present in the spirit of those who have positively transformed society. read more
We need more, not less Europe – 29/03/2017
I would have expected the 60th birthday of such a fabulous initiative the EU is, to be more of a genuine celebration. A happy celebration of… read more
The Beast is dying – 10/02/2017
Worldwide, we are witnessing many shifts in society and in the way political and social leaders are being regarded. The systems (organisations, governments, political parties, religions, …) and the people within these systems are losing control and there is a sense of chaos and the impression that things are only getting worse. read more
On leadership – or the lack thereof – in politics – 10/10/2016
The state of affairs in the US presidential election, the extent of Europe’s understated demonstrations of leadership, and the short-term focus of Belgian political leaders raises the question of what these respective leaders are actually concerned about and how this serves society’s interests or any higher purpose. read more