BAM: 3 statements to Olivier Onghena – ‘t Hooft about Noble Purpose


BAM is the largest marketing association in Belgium.

From their “Meaningful Marketing” thinking, BAM wanted to know more about Noble Purpose. Therefore they presented the author with 3 statements:

  • Statement 1: a mission and a purpose are the same
  • Statement 2: you cannot earn money with noble purpose
  • Proposition 3: man has four bodies, so do companies

Read my interview – in Dutch – about their statements.

BAM makes every effort to inspire its members. To that end, they regularly draw attention to interesting publications on marketing, by passing on book critiques, reporting on presentations, summarizing roundtable discussions,